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General Information

What is FarmersMarket.store?
FarmersMarket.store is an AI‑powered online marketplace where verified local farmers sell directly to consumers through same‑day delivery via UberEats. Our platform operates 24/7, letting farms reach customers beyond weekend markets and giving families convenient access to fresh, locally grown food.

How is this different from other food delivery services?
We compete on speed, farmer friendliness and value. FarmersMarket.store delivers within hours instead of days, charges farmers a 10% commission rather than the 1530% typical on other platforms and uses existing delivery networks instead of building an expensive fleet. Unlike weekly CSAs, you choose what you want, when you want it, at transparent prices.

Is this business model sustainable?
Yes. Farmers retain about 87% of revenue on average, our average order value is around $60. The diversified revenue streams—commissions, memberships and premium features—support profitability, and the financial model projects break‑even by Month 18.


Questions for Farmers & Vendors

What does it cost to sell on the platform?

  • Commission: 10% on completed sales; you keep 90%.
  • Monthly fee: $0; no subscription is required.
  • Setup fee: $0; it’s free to join.
  • Optional Premium Features ($29/month) and Premium Listings ($15/month) provide enhanced visibility.

How do I get started as a vendor?

  1. Apply Online: Complete a simple vendor application with your farm details and product offerings.
  2. Verification: We verify your farming credentials and inspect product‑quality standards.
  3. Build Your Store: Use our intuitive dashboard to upload your farm logo, tell your story and add product photos, prices and inventory. The platform automatically creates a professional, mobile‑friendly storefront.
  4. Onboarding: Get access to free photography and content‑creation assistance plus AI tools for inventory optimization.
  5. Go Live: Activate your store and start selling with same‑day delivery and AI‑powered inventory management.

What support do you provide to farmers?

  • Included:  Content‑creation assistance, AI inventory optimization, sales analytics and reporting, and access to our farmer community and meetups.
  • Marketing: We help tell your farm story, feature standout producers and offer performance bonuses and ambassador opportunities. Our AI‑powered marketing system uses Semrush AI, Jasper AI, Canva, Hootsuite and Mailchimp to plan, create, distribute, nurture and optimize campaigns, reducing acquisition costs by ~60 %.

How does inventory management work?
Our AI system forecasts demand based on past sales and seasonal patterns, recommends optimal stock levels, sends real‑time low‑stock alerts and lets you update inventory from a mobile dashboard.

When and how do I get paid?
After you’ve connected your own Stripe account, payouts are scheduled automatically. By default, Stripe initiates transfers to your bank account on a weekly basis; you can adjust this schedule or request instant payouts (for an extra fee). Funds are usually available two days after the order is completed. Because payouts flow through Stripe, you don’t need to handle any accounting for commissions—everything is split automatically

Can I sell wholesale to restaurants or institutions?
Yes. The platform supports direct‑to‑wholesale sales. You can list bulk SKUs or special pricing for restaurants and business buyers with the same low commission.

What about packaging and delivery?
You pack orders and label them; the platform syncs orders with UberEats for pickup and delivery. Our AI coordinates route optimization and live tracking so customers receive their orders within hours.

Do I need technical skills?
No coding is required. You manage your storefront via a simple web dashboard. The platform handles hosting, security, payment processing and delivery integration. Mobile apps with features like push notifications and barcode scanning are in development.


Questions for Customers

How does ordering work?

  1. Browse local farms: Discover fresh produce from verified farms in your area.
  2. Multi‑farm cart: Add items from different farms; our shared‑basket system lets you pay one delivery fee per farm pickup and pay for everything in a single order.
  3. Select delivery: Choose same‑day delivery (2–6 hours) or schedule it for the next day; deliveries run from 8 AM to 8 PM.
  4. Enjoy fresh food: Your order arrives at your door the same day.

What is Market PLUS membership?
Market PLUS costs $99/year and includes free delivery on orders over $50, exclusive member discounts, early access to seasonal products, priority support, custom seasonal boxes, recipe recommendations, special events and birthday‑month specials. Members typically save more than $200 per year.

How much does delivery cost?

  • Standard customers: $7.99 per delivery plus a 2.9% + $0.30 payment fee.
  • Market PLUS members: Free delivery on qualifying orders over $50. The fee goes directly to Uber Eats.

What is the minimum order?
Since the customer will pay each delivery fee, there is no minimum order.

Where do you operate?
We focus on mid‑size metro areas with strong Uber Eats coverage and limited competition. Grand Junction launches in August 2025, Denver will follow later that year, and new markets will be announced via newsletter.

How do you ensure food quality and safety?
All farmers are licensed and undergo regular quality inspections; they must meet food‑safety compliance standards. Orders are delivered in temperature‑controlled packaging with professional handling. Products are harvested fresh and delivered the same day to maximize freshness.

What if I’m not satisfied with my order?
We offer full refunds or free replacements for damaged or unsatisfactory items and provide 24/7 support for resolution.

Can I use SNAP/EBT benefits?
Acceptance of SNAP‑EBT is on our roadmap; we plan to introduce SNAP‑capable partners by mid‑2026. Sign up for updates to know when this feature launches.


Delivery & Orders

  • Multi‑Farm Orders: Yes! Our shared‑basket feature lets you combine items from different farms, receive them in separate delivery’s and pay separate delivery fee’s.
  • Seasonal Availability: Our AI adapts to seasonal patterns—expect more variety in summer and greenhouse or preserved items in winter. We expand the delivery radius in off‑seasons to keep selections robust.
  • Payment Methods: Major credit/debit cards and digital wallets are accepted; the payment fee covers Stripe processing.
  • How to track orders: Orders sync with UberEats in real time, providing live delivery updates to your phone.

Platform & Technology

What technology powers the platform?
The core platform uses a secure Laravel‑based architecture with mobile‑responsive design, SSL encryption and PCI compliance. It operates on scalable cloud infrastructure. AI features include demand forecasting, inventory optimization, marketing automation and delivery optimization.

Is there a mobile app?
Our web app works flawlessly on any device. Native iOS and Android apps are under development and will offer push notifications, barcode scanning for reorders, farm‑location mapping and more.


Business & Growth

How are you funded and what are your growth plans?
Key milestones include completing MVP v1.0 by Month 6, launching the Denver market by Month 8, reaching 1,000 orders and $1M GMV by Month 12, and achieving break‑even by Month 18. Our strategy focuses on same‑day delivery, lower commission rates, AI‑powered optimization and rapid scaling via the Uber Eats network.

How do you plan to compete with larger players?
Our differentiators are same‑day delivery, farmer‑friendly economics (10% commission vs 1530%), AI‑powered inventory optimization and marketing, fast scaling through the Uber network, focus on underserved mid‑size metros and a strong farmer community.


Contact & Support

  • Customer support: Email support@farmersmarket.store or call 1‑800‑FARMERS (1‑800‑327‑6377). Support is available 7AM9PM daily, with a live chat option.
  • Vendor support: Email vendors@farmersmarket.store or call 1‑800‑FARMING (1‑800‑327‑6464). A farmer success team hosts weekly office hours.
  • Founders: Jamie Wood (Co‑founder & Customer Relations Director) brings 15 years of farming experience and community‑building expertise, operating an 80‑acre hemp farm. Courtney Wood (Co‑founder & CEO) has over 25 years of tech‑startup and platform‑development experience. They’ve been married for 27 years and are committed to building a better food future.
  • Stay updated: Follow us on Facebook, Instagram and Twitter or subscribe to our newsletter for market openings, promotions and platform improvements.
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